There are some interesting discussions floating around out there at the moment. I too have been following the Momus vs Marxy debate for a long time, and I've totally learned a lot. When Marxy said he was going to start blogging for Clast, the blog presence of the marketing firm he works for, I really didn't know what to think. Then today Jean Snow breaks out with a fiery tirade defending Marxy against notions of selling out and working for the man and so on. Digiki seems to just find the way Clast operates to be non-innovative and boring, but doesn't see any real ethical issues there.
For me, it seems that the issue of selling out is just, well, a total NON-issue in Japan. Content and its distribution are going to be controlled by certain social and power groups, whether it be the company you work for or your family, and you've got to scratch their back too. When I did Pecha Kucha in Tokyo a couple of weeks ago, one whole presentation was spent advertising upcoming events at SuperDeluxe. My first reaction was not an approving one, after all that space could have been given to an up-and-coming designer or artist who could make a big break by showing their work. But after reconsidering, it actually seems more honest to acknowledge your benefactors, if they scratch my back the least I can do is scratch theirs. The only people this kind of nepotism would bother are those westerners, like myself, who have some naive idea that public acknowledgment of these kinds of ties are somehow unseemly. But why live in a fantasy world? Of course they need money and support to make these things happen, of course Jean Snow needs advertisers on his page to pay for what he does, and lucky him that he has such a large audience to make it worthwhile!
There is something very nostalgic about the idea that one should keep their hands unsullied from this kind of business. Does the recent Meet The Composer grant I got for a performance at the Meridian Gallery somehow change the music I make? Not by a long shot! In fact, when I get paid to make music, it usually turns out to be the most unmarketable and uncompromising music I do, not consciously, but perhaps by some unconscious need to redouble efforts to not be tainted by that money, which must be inherently dirty, of course. How silly I am. People like Jean Snow, Digiki, and Marxy are much more realistic about these things.
But then, what can I say, when I actually did get around to reading Clast I couldn't help but be totally disappointed to see that Marxy was putting his brain to work help sell "refreshing" alcohol products to an under 35 age group that was no longer interested in traditional drinking habits.
No, I am not anti-marketing, and I am also not NOT pro-marketing (r., did I get that right?). But I am definitely not pro-sell-stupid-stuff-for-lots-of-money-just-because-we-can! If all the intelligent marketers of the world could just unite! No... That's not quite right either.
I guess the best we can do is just be as ethical as we can and try to make sure that our day job isn't something that is going to make the world worse, which actually is probably extraordinarily difficult. Selling refreshing alcohol products? Well, if people are going to drink, they might as well do so out of bottles with smart packaging.